Sean Lough

One of WeBuild SpA-Lane Construction's 10 Iconic Projects infrastructure series. Included creating web copy, editing, social copy, infographic copy

Article and interview highlighting RBC Future Launch's commitment to equipping youth with skills of the future through support of Jill of All Trades. Interview with Mandy Rennehan, CEO of Freshco.ca and profile of the program's successes.

Timely article series we created at the start of the (possible) recession. Addressed both personal and business bankruptcies in Canada: strategies to avoid, what to do if it happens, how it affects employees, the emotional impacts, credit ratings/scores and the future of finances.

Script writing and project management of animated explainer videos for Lane Construction - WeBuild SpA. Video 1 showcases the incredible mechanics behind Tunnel Boring Machines (TBM), "the silent architects of the underground world."

Revamp and refresh of Lane Construction's largest infrastructure projects, including 10 new case studies with infographics, social media promotion and articles.

"Explore the innovative projects Lane construction has completed. Search by sector to get a full picture of how we connect society, from highways and bridges to rail, metro and mass transit."

Article proofing Lane's replacing the oldest section of the I-440 (locally known as the Beltline), and how it benefits drivers, train passengers, bicycle riders, and pedestrians.

"From its humble origins just prior to the Revolutionary War, Wake County has seen steady population growth, standing today at well over 1 million residents..."

Macro-level socioeconomic construction industry piece looking at the current state of diversity in the sector.

- According to the U.S. Bureau of Labor Statistics (BLS), in 2020 there were 10.7 million people working in the U.S. construction industry.
- 10.9% were women (nearly 1.2 million)
- Only 7.7% of those (less than 79,000) were in management positions
- While this is an increase over prior years, women are still underrepresented compared to the rest of the U.S. employment.

Built around 1900, Washington D.C.’s combined sewer system has been unable to reduce major sewage outflows to the Anacostia River and prevent flooding to the surrounding neighborhoods for quite some time. Lane Construction is doing its part by building the Northeast Boundary Tunnel, part of a series of underground tunnels that will reduce flooding and improve the water quality of the Anacostia River.
Washington D.C. and the Anacostia River
At the time that Washington D.C. was created in 1790,...

Research report, promotional article, email campaign and social media copy forAmazon Pay. Baymard Institute report of the latest research-based UX optimization tips to help you improve e-commerce shopping sites.

Sometimes you get to use your skills to tell important stories. This is 1 of 3 parts of a longer docu-series I got to work on with Narratively for Italian sustainable energy company Eni. 6+ months and a lot of roadblocks along the way, but worth it.

The series looks at the quality of life impacts of sustainable clean water projects supporting the UN's 17 SDGs. Developing clean water solutions, training and jobs in remote communities in Kenya. Eni and FAO foster access to water in Nigeria by installing wells and training to help maintain them.

Copywriting and creative management for RBC Future Launch 2021 Insights from RBC partners Jack.org and Kids Help Phone highlighting how young Canadians are feeling mentally after a year of uncertainty, isolation and lockdowns.

"2020 has been a tough year, and if it’s taught us anything, it’s the importance of one’s mental well-being. More and more people are sharing their struggles and reaching out for help. COVID-19 has had a negative impact on young Canadians’ mental health and attitudes about education, care...

Four RBC Olympians share their tips on staying fit, taking care of mental wellness, and maintaining focus during difficult times.

During unusual times, it's important to protect not only your family's health, but also your finances. Situations like the current pandemic can make people more vulnerable to scams — and therefore, more attractive to scammers.
During unusual times, it’s important to protect not only your family’s health, but also your finances. Situations like the current pandemic can make people more vulnerable to scams — and therefore, more attractive to scammers.
Here are Six COVID-19 Scams to be Aware of ...

Custom infographic on financing medical school for RBC Healthcare division.

"Check out the three common ways to pay med school tuition and how they can help fund your education."

Are you looking to increase your savings? Watching your savings climb can be very satisfying. Whether it’s rebuilding an emergency fund or saving up for a bigger ticket item that you really want, there are easy ways to plus up on your savings.
Here are 8 easy ways you can plus up your savings.
Pay yourself first. When you get money — from an allowance, your job, a side gig, or gifts for special occasions — consider paying yourself first. Put some of that money in savings before you start spen...